What is display advertising?

In the simplest terms, display advertising is a form of marketing that uses online media to reach an audience. The goal of display advertising is to increase brand awareness or drive traffic to a website.

Display advertising is a form of digital marketing that involves the use of banner ads, video ads, and other forms of graphical advertisements. It is commonly used by businesses that want to increase brand awareness or drive more traffic to their website.

Display advertising can be placed on many different websites, including social media platforms like Facebook and Instagram. Display advertising frequently involves the use of banners or pop-up ads on websites that are relevant to your business. Banner ads are usually small images or videos that appear on the side or at the top of a webpage when someone visits it.

The most common forms of display ads are banner ads, rich media ads (which include video and animation), and native ads (which look like the content you’re already reading on a website). These ads can be found on websites, mobile apps, and even in email newsletters.