ON-PAGE SEO
Search Engine Optimisation, or SEO, is one the most effective ways to drive targeted visitors to your website. This way, you generate qualified leads, which you can foster up until the point of conversion. As you invest in SEO, you must also implement On-Page SEO improvements to ensure that your website runs efficiently.
Hire experts to handle your On-Page
While several factors are involved in optimisation, On-Page SEO is one of the best strategies to help your web page rank on Google. It is no secret that search engine traffic comprises almost 90% of all traffic on your web page. With this, people will be able to locate you and share your material. Simultaneously, algorithms crawl and index your pages, allowing you to rank higher than before. You might be losing out on crucial sales if your website is not on the first page of Google. Simply put, on-page SEO can help most audiences find you instantly. Thus, the strategy enables you to connect with a broader audience and can even be a crucial and competitive differentiating factor for your business.
Sustainable Mindz’s On-Page SEO services
On-Page SEO is a technique that optimises webpages to help them rank higher in search results. With experts at Sustainable Mindz manning your on-page SEO, you can rank above the competition so that customers can choose your business over theirs. The methodology considers parts of the website that require improvement and emphasises elements you can control, including technological factors, aesthetics and content quality.
Factors that influence on-page SEO
URL
A pivotal on-page SEO factor, Google gives preferences to short URLs because these are easier to understand and crawl. Include the keyword in the URL, so the search engine understands the page’s context better. We also ensure that the URLs are SEO-friendly so that they are ranked quickly.
Page Content
Helpful information draws users to your website. Therefore, ensuring that your content matches users’ intent is crucial. We create the right kind of content and confirm that appropriate keywords are used to match the content on the page.
Title Tags
Google also pays attention to Title Tags. It compares and ascertains its compatibility with the rest of the page. Essentially, the search engine ensures that the title is appropriate for the material on the page. We pre-examine your website for content and title tag suitability.
Meta Tags
We use custom meta tags to optimise your page for SEO. Optimising the tags allows more people to engage with your page and express interest in your business. This activity impacts users, and your CTR or click-through rate is enhanced.
How do we do it?
Keywords
An integral part of SEO keyword selection and placement play a major role in On-Page SEO. We first conduct comprehensive keyword research and identify which will work best for your business. Long-tail keywords are ideal because they are specific and help drive leads to your website.
Meta Descriptions
Keywords are embedded into meta descriptions, which appear in the form of a blurb beneath the title tags. Thus, Google understands the page better and crawls into it, helping it rank better.
Visual Elements
Visual elements are the key to keeping users engaged and lowering bounce rates. We use photos, infographics, diagrams and much more to catch the audience’s interest.
UI/UX Redesign Suggestions
At Sustainable Mindz, we understand the significance of good design in digital success. We, therefore, analyse and identify current inadequacies in your design and provide recommendations that meet the requirements of existing markets.
Internal linking, Structure Analysis & Optimisation
Internal linking is about improving how your pages are attached to each other so that search engines can find them. Besides contextual links, it also focuses on the navigational such as the footer, sidebar, breadcrumbs, etc. Optimising these features is critical to providing good UX and ensuring that search engines crawl your site.
Image And Media Optimisation
Image and media optimisation involves lowering the file size of your photographs as much as possible without sacrificing their quality. This way, your page load times remain low and good images get ranked on Google.
Site Speed And Loading Time Optimisation
Having a fast-loading website is highly significant for SEO and UX. As websites get more complicated and content-heavy, slow page load times can lead to bounce rates, poor search performance, and revenue.
