Deciphering CTV in Digital Advertising
June 6, 2024
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CTV and streaming placements provide marketers with the opportunity to bring the addressability of the digital landscape to television
Is Snapchat going to be the next big thing in digital advertising?
March 7, 2024
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Is Snapchat the next frontier for digital advertising? Examine its evolving role in shaping marketing strategies and audience targeting approaches.
Unlocking META App SDK Integration for Android and iOS Apps
November 5, 2023
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Integrating the Meta (formerly Facebook) app SDK into your Android and iOS apps can provide several benefits, depending on your specific goals and the features you want to leverage.
BENEFITS OF STORYTELLING IN DIGITAL ADVERTISING
August 2, 2023
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BENEFITS OF STORYTELLING IN DIGITAL ADVERTISING While a digital presence is imperative these days for staying connected with customers 24×7, being emotionally attached matters more.
GOOGLE RELEASES NEW CORE UPDATES IN MARCH 2023
March 21, 2023
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On March 15th 2023, Google upgraded the core algorithm, which is now being implemented. Spotlight Since fundamental algorithm changes can affect search rankings, SEO professionals
NEW CTV FEATURES IN GOOGLE ADS
March 9, 2023
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New features have been added to Google’s Display & Video 360 platform helping advertisers plan, purchase and measure connected TV or CTV campaigns. Marketers can
NEW ADVERTISING PRODUCTS FROM MICROSOFT IN 2023
January 16, 2023
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This year, Microsoft released its first product advertising upgrade. Desktop devices can now access all Microsoft Store Ads. Besides, RSAs (responsive search ads) have been
INSTAGRAM HIGHLIGHTS
December 26, 2022
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Instagram’s new ‘Highlights’ features let you create reels, modify names and covers and design appealing symbols to persuade visitors to become followers. Stories on Instagram
INFLUENCER MARKETING FOR B2B BRANDS
December 2, 2022
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A report in August found that 86% of brands successfully used influencer marketing to advertise their brand. For most marketers, the strategy is working, and
TOP 5 SOCIAL MEDIA MANAGEMENT TOOLS YOU MUST USE IN 2023
November 21, 2022
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It is the age of social connectivity, and every modern business must stay visible and active on the myriad of social media channels available today.
