Google says that marketers using AI tools can improve the performance of a campaign by at least 13%. Which means there are smarter ways to ROIs, efficiency, and effectiveness in paid search campaigns.
Here are some ways you can use AI in PPC advertising.
Targeting
Transform paid search using AI-driven tools where large datasets can be analysed instead of basic keywords. Use AI to evaluate search history, offline data, and online behaviours to identify high-value audiences with absolute precision.
Bidding
One of the most crucial elements of paid search is to make bidding smarter using AI algorithms to automate and analyse signals emitted at a time, day, or from a device. These assessments help optimise your bids in real time. Maximise your budget, allocate the right amount for every auction, and achieve your campaign goals with automated bidding processes.
Predictive bidding may also be used to predict clicks, enabling strategic bid adjustments and better ROI. When you identify conversion-based clicks, you can drive results while allocating your budget more effectively.
Ad Creatives
AI is changing the way ads are bid and targeted. Indeed, it is also providing marketers with newer avenues to create suitable ad copies and visuals. Dynamic ad generation helps create multiple ad designs tailored to individual visitors. These are based on their demographics, interests, and search queries, thus augmenting engagement and the likelihood of clicks. RSAs, or Responsive Search Ads use AI to evaluate various headline and description combinations to identify the best-performing blends. Visually appealing videos and images are generated with AI to attract user attention.
Also Read: The Differences between Google’s Bard and ChatGPT.
Landing Page and Keyword Optimisation
Both these activities are reimagined by AI, where new keywords are identified in accordance with search trends, landing page content, and user behaviour. Similarly, AI tailors landing page content for specific users and automatically performs A/B testing.
In Conclusion
We all know that PPC is a data-driven activity, and AI is becoming pivotal in the way it functions. Taking the service to newer levels, artificial intelligence is revolutionising the way marketers optimise campaigns to drive conversions.
Learn how Sustainable Mindz can strategise your PPC advertising.
