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PREVIEW
As of 2023, data suggested that there are about 359 million companies worldwide. These also include smaller registered businesses that are trying to gain ground, others who are in a ‘rested’ mid-state, and then the big ones that have thrived enough to be popular and vied by every employee who wants a piece of that multinational cake. However, many of the small and mid-sized companies face impediments to flourishing and are stuck in a time loop, which does not seem to open doors to the kind of growth they seek. Why do you think that is? Is it a lack of funds, or perhaps they simply don’t have a large enough customer base to boost their revenues? All said and done, these businesses are rich in knowledge but lack the sensibilities to put themselves out there and be visible in a world that is chaotically digital. No. We are not saying they don’t have a marketing department. We are saying they are unguided, particularly because of their market position. They may be small or mid-sized, but they have been in their zone for so long that they just don’t know where or how to navigate their journey to visibility and growth.How you enter the time loop with no exit in sight
If you have heard of digital marketing over and over again and are growing slightly tired of the repetitive earworm, then you are not listening correctly. Every business owner must get in line with digital marketing – it’s not the thing of the future – it IS the future, and the future is NOW. Promoting your brand and being heard within your target audience quickly and efficiently with digital marketing is essential. Now, here’s the blunder warp. You know the sagacity and have brought the cart and horse alongside the DM pond. But now what? You look at the massive brands and start adopting out-of-bounds strategies that ideally don’t fit your tummy. You are drinking more water than you can handle. Result – vomit. So, you stop. Now, you start going back to the basics and in the rye – wasting valuable time, energy, and money.Jumping out of the warp or avoiding it altogether
“The secret of change is to focus all of your energy not on fighting the old but on building the new” – Socrates.Time warps can disillusion you, making you think you have been right all along, simply because a big firm made it to the top using a strategy. Have you ever stopped to wonder – maybe you just have to turn 360 degrees inward to begin at the bottom? This applies to both small and mid-sized firms that are struggling to establish a foothold in the digital marketing landscape.Here’s how to get out of the incessant time warp you are trapped in.
Get your assets in order
The Website
The moment you are a ‘company’, a website showcase displaying your products and services is imperative, regardless of your industry. The website speaks volumes about your thought process and dynamics – in other words, it is a ‘tipping point’ to your online presence. It builds credibility and, ultimately, with the right strategy, can aid in business growth. The site itself does not have to be complex. A simple design that appeals to an audience and conveys the right message can do wonders. However, it is also imperative for the reader to view, browse, and interact with the website so that they gain knowledge and act positively on your products and services. Specific entry points must be featured on the website, including social media, email, click-to-call, and other relevant options, which will engage all the senses of the mobile device.
Organic Social Media
In a highly connected world, where everything is viable and visible, a social media presence is imperative to find your voice. Even the most organic posting (creatives that are not paid for) must possess curated messages in a format that your potential target audience consumes (images, videos, infographics, etc).This is also the beginning of building genuine connections, increasing traffic, and building brand awareness. All these activities can be accomplished well within your budget. While staying competitive, you gain valuable insights and data on consumer preferences and trends. Whether you are a small business or a mid-sized enterprise, you can definitely benefit from this analysis and refine your marketing strategy accordingly. While you’re at it, you might want to encourage your customers to share authentic UGCs or experiences that carry significant weight.
Paid Ads
Instant visibility and measurable results are two of the most vital outcomes of paid ads. However, while the paid smart search is a great way to garner immediate discernibility, it should focus on keywords most relevant to your business. This is also one of the warps that can keep you rolling in a loop. Most small businesses make do with the little knowledge they have about SEO. After all, you see, SEO is a popular and overhyped term. BUT NOT ALL OF THEM KNOW HOW TO GET IT RIGHT. That is the fundamental truth. Boost your brand awareness, let your content rank high on search engines – but how? – by using the right keywords. Don’t rush into something that you have little knowledge about. Study the scenario, learn the art, employ a professional, and then watch yourself climb the SERPs. Keyword mapping is an organised strategy that helps you tap previously missed opportunities when done correctly.
