There’s no ignoring anymore. We are in the digital age, and SEO remains a relevant marketing strategy. With changing dimensions of the way people consume content, marketers are turning to subcontinental, regional, and local SEO to understand cultures and proffer SEO. The GCC is one of the fastest-growing regions in the world, and with users consuming content across a range of channels such as YouTube, voice search platforms and popular search engines, it is only imperative that we understand the need for Arabic SEO for UAE brands in 2025.
Research shows that there are two million unique Arabic-speaking social media users. While the expat population still depends on English for communication, they are but a small part of the large Arabic-speaking populace that is dominant. The trend is slowly moving towards digital Arabic content, with AI development leading the roost. Between 2019 and 2021, travel posts and conversations increased by 110% and 151%, respectively.
Learn how you can optimise blog posts for SEO here.
Evolution
The UAE’s digital landscape has remarkably evolved over the past decade. It is poised as a global leader in innovation, technology, and business. SEO in the UAE is being sharply influenced by emerging tech and swiftly altering consumer behaviours. Additionally, other federal initiatives enhance or reinforce the need for digital transformation. Marketers must understand the current digital mindset and capitalise on the online visibility that leads to sustainable growth in a highly competitive market.
How can this be executed?
Google’s NLP and Arabic understanding have been updated, allowing AI models such as MUM and BERT to comprehend Arabic syntax, structure, and intent fully. Additionally, there have been recent changes in entity recognition, with Arabic entities and titles being indexed with greater precision. Semantic clustering is better with Google Groups-related pages. Finally, multilingual link weighting is complemented by Arabic and English pages, both of which reinforce their rankings.
Source: Google Search Central
Read all about Google’s Core Update Rollout in March 2025.
Reach out to us
With our presence in the UAE for over 10 years, Sustainable Mindz completely understand optimising Arabic search, creating compelling social media content, and using paid advertising alongside a solid marketing plan to execute Arabic SEO. Every project is personalised with strategies inclined to achieve success.
