Ranking Locally
Isn’t that what local SEO is all about? Increase your visibility with a well-optimised GBP that propels you to the top in local search results. A list of nearby businesses, the coveted ‘Local Pack’, is quick to appear on top of Google’s list of finds. Attract foot traffic and lead in a highly competitive market.
Lead Generation
If you have a physical store, a local GBP is best to drive audience into your premises. Additionally, an optimised profile can also enhance the volume of leads you receive online. A well-maintained GBP captures the attention of customers, as they feel the ingenuity of the details presented on the listing.
Improved SEO
The cornerstone of local SEO, GBP has the ability to improve your presence in searches that are geographically relevant. This also means your local SEO rankings are improved and you become instantly visible for customers who are looking for you ‘nearby’.
Mobile-First Indexing
Your GBP must be optimised for mobiles. Everyone holds a smartphone, and the competitive handheld device digital landscape is more competitive than ever. And then, there’s also a thriving local market looking for you. Make your profile readily accessible on mobile devices and engage with customers directly and instantly.
Reviews
Remember, initially, how people didn’t know what those yellow stars meant and actually ignored them? They don’t disregard them anymore. Professional reviews and responses to reviews are viewed seriously by customers who judge you on the basis of these. Your Google reviews and testimonials are a testament to your credibility.
In the end…
If you don’t have a GBP, go ahead and create one right away. Fill in the right fields the right way, and ensure you upload realistic pictures of your space, area, and locale around you. Enter the correct contact number and then optimize it. If you don’t know how, reach out to us, and our experts will accomplish it in the blink of an eye.
