Methodologies, shipping policies, ratings, and payment modes can all be handled smoothly with the new Google Search Console. The Search Console Shopping tab report is being enhanced and renamed. Now called the ‘Merchant Opportunities Report’, it brings new features such as ratings, payment methods, shipping, return policies, and more.
The news about Google renaming the ‘Shopping tab listings report’ to the ‘Merchant Opportunities Report’ appeared on LinkedIn. Store owners can use the updated report to customize their appearance on Google Shopping directly through the Search Console.
Some of the new features, besides existing ones like tracking Google-approved products and fixing rejected product issues, include:
- Managing e-wallet payments, such as PayPal and Google Wallet
- Collection and display of customer reviews
- Tools to set policies for every country you ship to
Managing Payment Methods
Stores can now accept popular payment options such as Apple Pay, Amazon Pay, and Google Wallet. These options can be added directly to the checkout page. Additionally, guests can check out without needing to create an account. Information submitted for verification by Google takes at least 30 days.
Integrated Ratings
Build trust by displaying positive reviews, store ratings, and performance details like delivery speed. These appear on both ad displays and free listings.
According to Google, when store ratings are displayed on text ads, click-through rates improve by an average of 2%.
Google extracts store ratings and reviews from various sources such as:
- Google Reviews
- Trustpilot
- Yotpo
- Store domain reviews
- Google’s internal shopping research
Managing Shipping and Returns
You can use the Search Console to manage shipping and return policies. This includes the ability to:
- Set delivery times across different countries
- Define return costs and windows
- Specify shipping charges, including flat fees or free shipping based on documents
- Add links to your store’s return policy
When this information appears on Google Shopping listings, customers gain clear expectations, which can lead to higher conversion rates.
Bottomline
Identify new ways to boost client visibility in shopping outcomes with the upgraded Merchant Opportunities Report. Ensuring your products appear with all the necessary information on Google Shopping can make a significant difference. While shipping details are approved automatically, return policies undergo manual review, which may take up to 30 days. Store ratings will only be shown on ads if there are at least 100 reviews.
