Short-form video playback on Instagram Reels will carry overlay or banner-style ads from META. These ad placements offer advertisers a new and improved way to reach out to an intended audience. Individuals can now watch these ads as they play a reel. This follows Meta’s earlier introduction of overlay ads on Facebook Reels, a move that aligns with the company strategy to monetize Reels across its platforms.
The ads are made available in two forms – image carousels and single images. These will typically appear at the bottom of the screen during playback.
As one of the highest in user engagement, Instagram Reels allows advertisers to communicate with their audience more effectively while providing them the flexibility of showcasing products and crafting creative messages.
Select placements as follows:
Choose the Meta Advantage+ placements where you can increase the ad’s exposure while making the most of your budget.
In Manual placements, choose the places where you want to place the ad manually. Meta allows overlay and post-loop ads. You can also place standalone stories and reels with Manual placements.
The roll-out is rather gradual. However, this is definitely taking ad creation and distribution to a whole new level across short-form content, which is a high-growth area for META.
