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It is the age of social connectivity, and every modern business must stay visible and active on the myriad of social media channels available today. This way, you can keep in touch with existing customers while developing new relationships. As

The FIFA world cup 2022 is approaching! It’s the time when everyone gathers to watch the matches with great excitement and anticipation. If you feel overwhelmed with the endless news and information about the event, this article is your saviour.

Introducing the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API Instagram is a social media platform with over 1 billion users. It is particularly popular among younger generations, and many businesses use it to connect with their audience

PROGRAMMATIC ADVERTISING There are a lot of terms floating around when it comes to digital advertising, but one of the most important is programmatic. When you're looking for a new job or trying to figure out how to pay for

Instagram is rolling out a new feature that allows users to schedule posts and reels in the mobile app up to 75 days in advance.  Instagram has finally rolled out a feature that allows users to schedule posts. Until now,

Reed Hastings and Marc Randolph home-delivered DVDs for a nominal subscription. Little did they realise that their simple idea would turn into a multi-million-dollar enterprise. Netflix’s market capitalisation today stands at around 116.06 billion USD (Source: NASDAQ). This is what

Video has become a staple in the digital marketing world. It's not just used for entertainment anymore, but also as a way to create awareness about products and services. According to statistics from The Video Advertising Bureau, the average person

Announcement: On July 1, 2023, the standard version of Google Analytics will stop processing new data. In turn, Google Analytics 4 will track website activity from that date onward. The old version might process data for a period of three

The long-term success of a website depends on its ability to optimise the quality of user experience. As a marketer, business owner, or developer, you can rely on Google’s core web vitals to spot areas of improvement while also helping

The web considered the fastest-growing medium of information, contains trillions of URLs.  Fact: The World Wide Web is seeing a growth rate of around 3000% per annum. But it all started with web1.0, which only possessed static characteristics, followed by web