Deciphering CTV in Digital Advertising
June 6, 2024
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CTV and streaming placements provide marketers with the opportunity to bring the addressability of the digital landscape to television
Is Snapchat going to be the next big thing in digital advertising?
March 7, 2024
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Is Snapchat the next frontier for digital advertising? Examine its evolving role in shaping marketing strategies and audience targeting approaches.
Unlocking META App SDK Integration for Android and iOS Apps
November 5, 2023
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Integrating the Meta (formerly Facebook) app SDK into your Android and iOS apps can provide several benefits, depending on your specific goals and the features you want to leverage.
BENEFITS OF STORYTELLING IN DIGITAL ADVERTISING
August 2, 2023
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BENEFITS OF STORYTELLING IN DIGITAL ADVERTISING While a digital presence is imperative these days for staying connected with customers 24×7, being emotionally attached matters more.
NEW CTV FEATURES IN GOOGLE ADS
March 9, 2023
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New features have been added to Google’s Display & Video 360 platform helping advertisers plan, purchase and measure connected TV or CTV campaigns. Marketers can
NEW ADVERTISING PRODUCTS FROM MICROSOFT IN 2023
January 16, 2023
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This year, Microsoft released its first product advertising upgrade. Desktop devices can now access all Microsoft Store Ads. Besides, RSAs (responsive search ads) have been
TOP 5 SOCIAL MEDIA MANAGEMENT TOOLS YOU MUST USE IN 2023
November 21, 2022
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It is the age of social connectivity, and every modern business must stay visible and active on the myriad of social media channels available today.
PROGRAMMATIC ADVERTISING
November 14, 2022
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PROGRAMMATIC ADVERTISINGThere are a lot of terms floating around when it comes to digital advertising, but one of the most important is programmatic. When you’re
WHAT IS VIDEO MARKETING
November 4, 2022
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Video has become a staple in the digital marketing world. It’s not just used for entertainment anymore, but also as a way to create awareness
YOUR DIGITAL MARKETING TO POST-COVID CONSUMER NEEDS
July 27, 2022
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The COVID-19 pandemic has been responsible for significant economic and personal disruptions. A dramatic change occurred when consumers realised the importance of digital shopping, which
