In:
SEO
Dubai is a land of diversity, it’s a perfect melting pot of so many different cultures and people from all over the world. This unique diversity makes Dubai an ideal market for businesses of varied types. But that’s not just enough, the technological advancements are happening at an unprecedented rate, to the extent that the measure of the digital presence of a brand can make or break a business.With its diverse audience, tourists, ex-pats, and locals with high search interests it is crucial to craft content that ranks higher in the search engines. The answer to this is keyword research. Let’s take a look at how keyword research is crucial for content success in Dubai.
What is Keyword Research?
Keyword research is the process of researching and identifying words that people use when they are searching for any sort of information online. Since multiple languages and industries are present in Dubai, It is crucial to understand these words to create engaging, relevant, and high-ranking content.Why is Keyword research crucial?
Targeting the right audience: One of the most important need for keyword research is to reach the right audience. In Dubai, language diversity is greater, as people use various search languages, such as Arabic, Hindi, and English. By researching local keywords and search habits, brands can tailor their content to the information that the audience is looking for. This results in a highly personalized touch, giving potential clients what they need. Beating the competition: Dubai is home to various industries, making it essential for brands to keep up with high competition. Keyword research plays a crucial role in this race. Understanding what your target audience needs and searches for within your industry helps optimize content effectively, driving organic traffic to your brand and ultimately increasing sales and other benefitsOptimizing SEO: Dubai has the most thriving industries: tourism, retail, healthcare, and more. To rank higher within these industries, it is crucial to know the current trends, to keep up with the changing market. This information helps companies alter their SEO strategy accordingly, thereby ranking better among other businesses. To dominate the business landscape: Keyword research is crucial for business to stay relevant , not just for SEO, but to stay visible in your industry. If you run a designer boutique, people aren’t just searching for “designer fashion” but specifics like “luxury handbags in Dubai.” Knowing these trends helps you stay ahead.How to conduct keyword research?
- Define your niche and audience: To conduct an effective keyword search, start by understanding your business and target audience. Define your niche to identify the right audience based on demographics, psychographics, and online behavior. With a clear grasp of who you’re targeting, selecting the right keywords becomes much more precise and effective.
- Brainstorm seed keywords: Seed keywords are the foundation of keyword research. They are the words your audience might use when searching for your services or information. To craft effective seed keywords, analyze your products and services and consider how potential clients would search for them. Think like your customers, identify the problems your service solves, and conduct an in-depth analysis to refine your keyword list. A well-researched set of seed keywords sets the stage for a strong SEO strategy.
- Use keyword tools: Once you have your seed keywords ready which are the base, now you can use the different tools available to further expand and optimize your keywords, form variations, and understand competition level. The tools include Google keyword planner, Ahrefs, SEMrush, Moz Keyword Explorer, and Ubersuggest. These effective tools will help you uncover thousands of variations of keywords that can be optimised for your business to rank higher.
- Looking up competitors search: Another very important step of keyword research is doing an analysis of your competitors. This will give you a high competitive edge by understanding which keywords are driving traffic to your competitor’s website. It can help you fill in the research gaps that have been raised in your research, helping you avoid unnecessary ones and giving importance to the ones that make a difference.
