In: Social Media
A social media calendar saves valuable time and helps you follow a consistent schedule, in turn building a brand that resonates with the potential customer. With the calendar, you get a detailed overview of existing and upcoming posts, helping you build a timeline about what, where, and when your post will go live. We know that the basic calendar format typically contains copies and captions. However, advanced calendars may outline much more.
Remember – you must test all ideas before they are pushed to posting. This can only be done when diligence is applied to the social media content calendar
How to plan a social media calendar
Social media calendars don’t have to be complicated. With some basic knowledge, an idea about your strategy, and a little bit of time, you can build a simple calendar that works for everyone. Here are some steps you can follow to create your calendar.Conduct an audit
A social media audit helps you gauge the performance of your already posted content and teaches you what to do and what not to do. Gain insight into your followers’ choices and formats that keep your audience engaged. Address pain points and gather other important details about customer habits and interests. Delve into analytics, evaluate engagement, and better understand what you can post on social channels. Some metrics you must pay attention to are engagement rate, reactions, clicks on the website, and the reach of the target audience.Choosing the most appropriate channels
While popular channels are available for promotion, not everything can appear on a single platform. That is why it is important to choose the right avenue for your social media presence. Check for functionality, reach, preference, and cost for each platform, and weigh the pros and cons before you embark on posting. Analytics are a great way to evaluate and assess which platform will be able to achieve your marketing goals. Focus on data instead of personal penchants.What should you put into your social media calendar?
Posting strategy can be limitless. However, it is important to strike a balance between the audience’s likes and dislikes rather than singularly focusing on what you wish to promote. Plan and schedule according to your social media calendar, which acts as a roadmap to posts that you wish to advance. It could be a single sheet, page, or an entire system or tools that can help you with this task.A collaborative exercise
Everyone on the team must function within the modules of the social media calendar, and visibility should be prime. Task responsibilities, the type of task, and the approval of content can all take place in the calendar. Ideations can also be defined beforehand to see if any elements must be repurposed.Remember – you must test all ideas before they are pushed to posting. This can only be done when diligence is applied to the social media content calendar
