Google’s new core update was rolled out in August 2024. The upgrade demotes all low-value SEO material in the search results and boosts high-quality content.
Key updates
These core upgrades were made considering the recent feedback received from stakeholders and content creators. People will now be able to find genuinely helpful information. Besides, the core update aims to target content created exclusively to rank well in search results rather than to be valuable for users. Google further affirmed its commitment to high-quality content from across the internet, including independent and smaller websites. The new update will reflect all positive changes made by the websites.
Implementation
The core update might take up to one month to be rolled out completely. This way, changes can be gradually implemented across Google’s comprehensive index. The process is also typical when significant updates take place.
Guidance
Help documentation about the core updates is available. SEO professionals and website owners who seek guidance concerning these changes can refer to this guide for detailed information about the update.
Implications
With these core updates, SERP changes will be visualized across industries. Google, as it always does, is emphasizing high-quality original content and not offering any fixes if rankings drop. Website owners must align content with Google’s definition of user value and monitor metrics as the rollout happens.
Core Updates
Google has revised its guidance on core algorithms in accordance with the August 2024 core update. The new document provides actionable advice for website owners and those affected by these changes. Revised guidelines suggest using new sections on the Search Console to analyze position changes and traffic drops. Content improvement is advised, focusing on substantive changes while discouraging quick fixes. Some explanatory content about the core updates is to be removed.
