The world of social media is like a constantly spinning revolving door—always in motion, never slowing down. Each year brings fresh advancements, it might be a new app, platform update, or algorithm shift. Something is always happening somewhere, and while keeping up can be challenging, it’s crucial for staying competitive. It is important to recognize these shifts and stay informed in order to succeed.
So, what’s in right now? Here are the top social media marketing trends shaping September 2024.
Instagram Updates
Instagram never stops surprising. It continues to push boundaries with new features, enhancing how users create and share content.
Expanded Carousel Options
Instagram’s carousel post previously allowed you to upload only 10 photos and videos. A carousel post can now feature up to 20 photos or videos, doubling the previous limit of 10.
Enhanced Post Features
Recently, Instagram had an update which allowed the provision to add music to individual carousel slides and collaborate on posts with other users.
Profile Grid
Instagram is exploring a shift to a vertical profile grid, moving away from the traditional square format. Adam Mosseri, head of Instagram, announced that this change aligns with the increasing popularity of vertical uploads like 4:3 photos and 9:16 videos. While this could enhance the user experience and fit Instagram’s push for reels and vertical videos, it may disrupt those who have tailored their profiles to the square grid format, making this transition a double-edged sword for many creators.
Music and Metrics
With TikTok facing potential U.S. regulatory issues, Instagram aims to fill that gap by introducing updates like “Add Yours Music” stickers and lyrics in Reels. The platform is also testing a Spotify integration, allowing users to display the songs they’re listening to via the IG Notes feature.
TikTok’s New Features
TikTok continues to grow with exciting new features that are taking user experience to new heights.
Custom AI Voiceover
A new feature on TikTok lets users create AI-generated voiceovers using their own voices. Your voice can now be recorded, digitized, and used to narrate your videos instead of preset voices.
Group Chats Rollout
TikTok is also rolling out a group chat feature, supporting up to 32 people. Available for users aged 16 and above, this new addition allows friends and family to share TikToks directly within the app, eliminating the need to switch between platforms for conversation.
X’s Latest Move
After announcing plans to compete with LinkedIn for job listings and PayPal for payments, the platform now sets its sights on video conferencing. X is testing out a new tool that could rival established platforms like Zoom, Google Meet, and Microsoft Teams.
The more we look at social media trends, the more apparent it becomes that staying up-to-date with the latest trends is necessary for businesses and creators looking to connect with their audience in fresh and creative ways.
